The Body Shop At Home
The Body Shop tasked our team with creating an activation campaign that inspired young, prospective consultants to learn more about its direct selling beauty business in the U.S. Our challenge, in part was to overcome the stigmas that are attached to MLMs.
Our solution was to highlight The Body Shop’s established brand roots and legacy of activism. We developed specific cohorts based on social learnings & signals, key data points, and demographics. All insights directly drove our creative content, therefore building contextually relevant campaigns for all cohorts.
Show Beauty-Savvy, Go-Getters they can make personal financial empowerment a communal force for good.
Art Director // Copywriter partnership
Art Direction, Content Strategy, Video Animation
