Tea for [this]. Tea for [that]. Tea Forté
Tea Forté originally came to us with the need for a few key social posts to kick off key holidays and seasonal moments throughout Q1. But, what we delivered far exceeded the initial task at hand. Upon further brand exploration and discussion, it was evident that Tea Forté needed a custom, digital footprint, showcasing moments of luxury that help to make the every day exceptional. Thus, Tea for ___. Tea Forté.
Tea for [This], Tea for [That], Tea Forté maximizes on the poetry of language and plays with the “for” from “Forté”. The concept being that this play on words would directly influence not only lines of copy, but also will build up the visual stories behind every steep. Through a Tea Forté brand “MiniFesto” video, along with beautifully curated stills, we created the perfect blend of visually compelling social and web content that not only keep our audience engaged, but empowers them to live every day exceptionally.
Lead Designer reporting to Agency ECD
Art Direction & Production, Strategy Development, Brand Presence
We intentionally built the Tea Forté MiniFesto video to be modular and able to be cut down from a :30 spot to a :15 and :6 spots, to be more conducive amongst social platforms. Each frame connects back to one, or more, of our slated brand pillars to better build brand recognition, while creating a stronger meaning – Appreciating Design, Self Care, Artful Gifting, and Sensory Story.
Each tea pairing has been thoughtfully selected to best fit each of the scenes and stills in the Tea for [This], Tea for [That] campaign. A black tea, such as the Darjeeling Quince tea, lends itself for moments of focus, whereas the chai African Solstice blend is better suited for a moment of serenity.
Social posts with curated propping, purposefully chosen to compliment each Tea Forté blend and its packaging.
Initial storyboards that were the starting points and eventually influenced each of the scenes and stills in the MiniFesto.