BodyMark, Mark Your Style
BodyMark is the newest trend for Identity Explorers who are looking to express themselves and live in the moment. They needed to excite consumers while also encouraging mass trials in this relatively new category of temporary body art markers. We brought to life a 360 brand positioning inclusive of our consumers’ ever-changing and multifaceted style.
Mark Your Style is about making a statement—I’m free to be me. This big idea inspires those to create their own personal vibe while inherently referencing the beauty & fashion category, which our Identity Explorers are so vibrantly taking by storm. Our new positioning comes to life across numerous social channels, shopper marketing and event activations.
Art Director // Copywriter partnership
Art Direction & Production, Content Strategy, Brand Presence
BodyMark Beauty Collection featuring Celestial and Freckle packs
These vibrant, skin-safe markers make the perfect finishing touch to any look—dare to have fun!
BodyMark Festival Collection featuring Groovy, Pastel & Festival packs
Add to your festival fit with free-hand, skin-safe markers to create sweat-proof designs and show-off your music tastes
BodyMark Evergreen Collection featuring Core and Gift packs
Lots of colors, endless possibilities. Make skin-safe designs that last as long as the good times do!
**In partnership with Eva Nosidam Productions. I do not own the rights to any footage.