SOREL, Spring 2021
Keying off the success of SOREL’s Fall 2020 Digital Experience, we were excited to debut a new and exciting Spring 2021 lookbook, created in the same vein, to be shared with top-tier fashion, consumer and trade editors. Not only is the lookbook vital in engaging with editors during seasonal planning, but it also creates an opportunity to tell SOREL’s brand story— MAKING AN IMPACT.
Although challenging due to lack of lifestyle imagery, this is the first-ever creatively enhanced SOREL lookbook, with text overlay speaking to design details, brand & collection specific themes and headlines.
Lead Designer reporting to Agency ECD
Art Direction & Design
In lieu of lifestyle photography, key styles from the S21 collection were fleshed out in a more innovative and unique way–something far beyond the typical turn-key lookbook editors are used to seeing. Products from this season are edgy and bold, with exciting pops of color, which translates seamlessly for each key spread. Inspired by the juxtaposition of daring city textures & modern shapes and analog & digital, help to tell this lookbook’s story in a purposeful way.
Cover shots of the Spring 2021 lookbook for both the US and Canada. Make An Impact and Find Your Rhythm are key phrases in this collections narrative–SOREL is known for shoes that are game changing and made to move.
In addition to the key style spreads, static spreads were created in a more dynamic tone, that match the overall narrative of the lookbook. These spreads feature a range of phrases that speak to the functionality of each shoe.