LUDEX, The Next Generation of Card Collecting
LUDEX is the new home for trading card collectors. And, as the world changes, the community seeks a way to keep the tradition going. Our mission was to establish the LUDEX App Launch by demonstrating it as the only modern platform the hobby has long deserved.
We created a paid media campaign that drives Awareness, Engagement, and Conversion. Each funnel targets key proof points that LUDEX delivers on. These include its all-in-one turnkey solution, the passion for collecting, and of course its speed, security & value. Along with these reasons to believe, content was designed with specific cohorts in mind, to create a contextually relevant campaign.
Art Director // Copywriter partnership
Art Direction & Copywriting, Strategy Development, Brand Presence